Look at the inputs.
Start with the ingredients. Read the label before the headline.
NUTRITION, WITH A LAB MINDSET
For people who read the label.
A formula-first approach to everyday protein,
built around the work you put in.
$49.00 USD · INDICATIVE PRICE
24.0g
Protein per serving120kcal
Energy per serving5.40g
Leu + Ile + Val80.0%
Protein by mass01 / THE FORMULA
A CLOSER LOOK AT WHAT GOES IN.
FIG. 01 / PRODUCT CONCEPTYour routine. Reduced to the essentials.
Product in development. Price and final specifications are subject to confirmation.
FLAVOR CONCEPTS
Product information only. Orders and payments are not accepted on this website.
Whey is derived from milk. The complete ingredient list, allergen statement and cross-contact information will be published with the final product label.
02 / NUTRIENT PROFILE
ILLUSTRATIVE DATAMacronutrients. Amino acids. The numbers behind the scoop. Explore an example composition, from the big picture to the fine print.
All values below are illustrative, not final product specifications or laboratory test results.
| Component | Amount | Unit |
|---|---|---|
| EEnergy | 120 | kcal |
| PProtein | 24.0 | g |
| CCarbohydrate | 3.0 | g |
| of which sugars | 1.0 | g |
| FTotal fat | 1.3 | g |
| NaSodium | 90 | mg |
| CaCalcium | 120 | mg |
Example composition only. The final nutrition label and ingredient list will be published before launch.
Branched-chain amino acids
Other essential amino acids
P + C + F + other = 30.00 g
4P + 4C + 9F ≈ 120 kcal
03 / THE LAB MINDSET
CURIOUS BY NATURE. CONSISTENT BY CHOICE.
The way we want to approach nutrition is the way we approach a good experiment: ask clear questions, understand the inputs, and keep showing up.
Laboratory reference photography. Adam Bezer & National Cancer Institute / Unsplash.
Start with the ingredients. Read the label before the headline.
A useful routine is one you can fit into everyday life.
Clear information should make choosing simpler.