FORMULA FIRST. ALWAYS.PRODUCT CATALOG NO ONLINE ORDERS

NUTRITION, WITH A LAB MINDSET

Protein.
By design.

For people who read the label.
A formula-first approach to everyday protein,
built around the work you put in.

FORMULA 01 / WHEY PROTEIN

$49.00 USD · INDICATIVE PRICE

01 / FORMULA SERIESEVERYDAY PROTEIN
DR. Muscle Lab concept protein jar on a stainless laboratory bench, alongside a glass beaker and scoop.
DML—001FORMULA STUDY
WHEY PROTEINPACKAGING CONCEPT ↗
READ THE LABEL.KNOW YOUR INPUTS.BUILD YOUR ROUTINE.
FORMULA AT A GLANCEEXAMPLE PROFILE
PER 30 G SERVING
Explore the data ↗
P / PROTEIN

24.0g

Protein per serving
E / ENERGY

120kcal

Energy per serving
Σ / BCAA

5.40g

Leu + Ile + Val
w/w / PROTEIN

80.0%

Protein by mass

01 / THE FORMULA

A CLOSER LOOK AT WHAT GOES IN.

Formula 01 whey protein packaging concept, front view.FIG. 01 / PRODUCT CONCEPT
DR. MUSCLE LABFORMULA FIRST. ALWAYS.
FORMULA 01IN DEVELOPMENT

Whey Protein

Your routine. Reduced to the essentials.

$49.00USD / INDICATIVE PRICE

Product in development. Price and final specifications are subject to confirmation.

FLAVOR CONCEPTS

  • Original
  • Cocoa
  • Vanilla

Product information only. Orders and payments are not accepted on this website.

Product specification

Series
Formula 01
Product concept
Whey protein powder
Net weight / servings
To be confirmed
Nutrition panel
Pending final formula

Allergen information

Whey is derived from milk. The complete ingredient list, allergen statement and cross-contact information will be published with the final product label.

02 / NUTRIENT PROFILE

ILLUSTRATIVE DATA

The formula.
Under the lens.

Macronutrients. Amino acids. The numbers behind the scoop. Explore an example composition, from the big picture to the fine print.

EXAMPLE PROFILE

All values below are illustrative, not final product specifications or laboratory test results.

DML / FORMULA STUDY 01MASS BASIS: 30.00 g
PER SERVING · 30 G
01 / MASS FRACTION

Composition breakdown

% w/w
Example mass composition: protein 80%, carbohydrate 10%, fat 4.3%, other components 5.7%.
PROTEIN / w/w80.0%24 g / 30 g
Protein
24.0 g80.0%
Carbohydrate
3.0 g10.0%
Fat
1.3 g4.3%
Other components
1.7 g5.7%
w/w = weight by weight. Other components complete the example mass balance. Percentages are rounded.
02 / NUTRIENT MATRIX

Inside each serving

/ 30 g
Illustrative nutrient amounts. Use the display basis controls to compare a 30 gram serving with 100 grams.
ComponentAmountUnit
EEnergy120kcal
PProtein24.0g
CCarbohydrate3.0g
of which sugars1.0g
FTotal fat1.3g
NaSodium90mg
CaCalcium120mg

Example composition only. The final nutrition label and ingredient list will be published before launch.

03 / AMINO ACID DISTRIBUTION

The essential nine.

g · serving⁻¹
Σ BCAA5.40 g
Σ EAA11.20 g
BCAA / PROTEIN22.5%

Branched-chain amino acids
Other essential amino acids

  1. 2.60LEULeucine
  2. 1.40ILEIsoleucine
  3. 1.40VALValine
  4. 2.20LYSLysine
  5. 1.60THRThreonine
  6. 0.70PHEPhenylalanine
  7. 0.50METMethionine
  8. 0.40HISHistidine
  9. 0.40TRPTryptophan
EAA = essential amino acids. BCAA = leucine + isoleucine + valine; these are included in the EAA total. Amino acids are part of the protein amount, not additional ingredients.
01 / MASS BALANCE

P + C + F + other = 30.00 g

02 / ENERGY ESTIMATE

4P + 4C + 9F ≈ 120 kcal

Formula development notes

Protein source
Whey is the proposed base; the exact blend is being finalized.
Ingredients & allergens
Whey is derived from milk. The full ingredient list and allergen statement are pending the final formula.
Batch documentation
Available documentation will be linked when the finished product is ready.

03 / THE LAB MINDSET

CURIOUS BY NATURE. CONSISTENT BY CHOICE.

Less noise.
More understanding.

The way we want to approach nutrition is the way we approach a good experiment: ask clear questions, understand the inputs, and keep showing up.

[ 01 ]

Look at the inputs.

Start with the ingredients. Read the label before the headline.

[ 02 ]

Make it repeatable.

A useful routine is one you can fit into everyday life.

[ 03 ]

Keep asking why.

Clear information should make choosing simpler.